Serums vs. Moisturizers: What’s The Difference?
First things first: The texture of a serum versus a moisturizer is a big differentiator between the two formats. Typically, serums feel lightweight to touch, but deliver intense hydration. When it comes to moisturizers, there are several kinds that can vary by texture: some have a thick, rich consistency compared to a serum, but also, like Cloud Dew Gel Cream Moisturizer, they can have a lightweight water-based formula.
When it comes to layering your skincare products, you also use serums and moisturizers differently. Serums are treatment products that contain more active ingredients that deliver specific benefits to the skin. These targeted treatments are used after cleansing and toning to help the skin absorb whatever benefit the serum is offering. You then go in with your moisturizer to lock in benefits from the serum, and surge the skin with skin-quenching and long-lasting hydration that leaves skin healthy, hydrated and glowing day or night. You can also think about layering these products as applying the lightest weight products (serum), to your heaviest (moisturizer).