Woman applying blush to her cheeks with a pink background
Introducing:

Blush Butter Balm

Compact blushes in various shades on a pink background

Introducing: Blush Butter Balm

Buttery hydration meets buildable color—say hello to Blush Butter Balm. A skincare-powered blush formulated to give your cheeks a natural, radiant glow. With its creamy texture, buildable pigment and skin-loving ingredients, our newest addition to the Butter Balm Collection will quickly become your go-to hybrid-makeup essential.

This hydrating cream blush melts seamlessly into skin, delivering a dewy finish that looks as good as it feels.

Why Blush Butter Balm Is Different

Blush Butter Balm is infused with skin-loving ingredients that do more than just enhance your complexion. Its creamy, balm-like texture glides on effortlessly and blends beautifully, leaving a smooth, luminous finish that lasts all day. Plus, the fragrance-free, non-comedogenic formula makes it ideal for all skin types.

Soft Strawberry

Blush Butter Balm

Add to Bag$26
The Blush Brush

The Blush Brush

A dual-ended cream blush brush

Pattern of pink blush swatches with names on a white background

Why You’ll Love It

  • Buttery texture that never feels greasy
  • Formulated with hydrating ingredients
  • Buildable and blendable
  • Delivers a soft, dewy finish
  • Vegan, fragrance-free, non-comedogenic and safe for sensitive skin
  • Doubles as a lip color

Get to Know the Six Shades

Blush Butter Balm was thoughtfully formulated to flatter a wide range of skin tones. The six versatile shades deliver a sheer wash of color that can be layered for more intensity:

The Blush Brush

The Results Are In

  • 100%

    agreed it was blendable + buildable on their skin*

  • 100%

    agreed it gave them a healthy + radiant appearance*

  • 93%

     agreed it lasted on their skin*

*In a consumer perception study of 32 participants aged 18-50.

Key Ingredients

  • Shea, Mango Seed & Illipe Butters

    Rich in essential fatty acids to soften and condition skin while creating a creamy, seamless texture

  • Hyaluronic Acid

    Draws moisture into the skin, helping to visibly plump and hydrate

  • Ceramides

    Strengthen the skin’s natural moisture barrier and reduce dryness

  • Peptides

    Help support elasticity and improve skin texture with continued use

How to Use Blush Butter Balm

  • Prep your skin with your everyday serum, moisturizer and SPF.
  • Apply using a blush brush, sponge or your fingertips.
  • Blend into your cheeks and bridge of the nose for a sun-kissed effect.

Pro tip: apply the same shade to your lips for a cohesive look.

Blush Butter Balm delivers long-lasting color, a dewy finish and skin benefits all in one swipe. We can’t wait to hear what you think of our newest hybrid-makeup essential!

Blush Butter Balm

NEW
Soft Strawberry
Close-up of various shades of pink and brown blushes

Soft Strawberry

Buttery, long-lasting blush in six hydrating shades

Add to Bag$26
NEW
The Blush Brush
The Blush Brush

A dual-ended cream blush brush

EXCLUSIVE
Berry Spritz + Brown Sugar
Berry Spritz + Brown Sugar

Berry Spritz + Brown Sugar

A buttery duo of blush and lip care

Add to Bag$45
EXCLUSIVE
Dusty Rose + Iced Coffee
Dusty Rose + Iced Coffee

Dusty Rose + Iced Coffee

A buttery duo of blush and lip care

Add to Bag$45
EXCLUSIVE
Pink Sunset + Pink Guava
Pink Sunset + Pink Guava

Pink Sunset + Pink Guava

A buttery duo of blush and lip care

Add to Bag$45
EXCLUSIVE
Soft Strawberry + Vanilla
Soft Strawberry + Vanilla

Soft Strawberry + Vanilla

A buttery duo of blush and lip care

Add to Bag$45
EXCLUSIVE
Sweet Rosé + Pink Sugar
Sweet Rosé + Pink Sugar

Sweet Rosé + Pink Sugar

A buttery duo of blush and lip care

Add to Bag$45
EXCLUSIVE
Toasted Terracotta + Vanilla Beige
Toasted Terracotta + Vanilla Beige

Toasted Terracotta + Vanilla Beige

A buttery duo of blush and lip care

Add to Bag$45