Summer School: A Butter Balm Masterclass
To celebrate the launch of our newest hybrid-makeup product, Blush Butter Balm, we invited our community to join us for Summer School: an afternoon of beauty, connection and hands-on learning in Los Angeles.
Led by celebrity makeup artist Shelby Smith, the event was all about discovering easy, skin-first ways to wear blush, and how to bring a little extra glow into your everyday routine.
Blush Like Butter
Soft, creamy and packed with skin-loving hydration, our new Blush Butter Balm gives cheeks and lips a fresh wash of color in just a few swipes. It’s blendable, buildable and easy to apply, delivering a dewy finish that looks like your skin, just glowier.
Available in a range of flattering shades, it’s the kind of product that lives in your bag, goes everywhere with you and makes getting ready feel special.
The Blush Brush
A dual-ended cream blush brush
Shelby Smith’s Signature Glow
At Summer School, Shelby Smith showed us how to keep makeup fresh, effortless and radiant. Known for her work with Rosalía, Kylie Jenner, Dua Lipa, and Cara Delevingne, Shelby’s style blends soft glam with a modern, skin-focused twist.
During the masterclass, she shared her favorite way to wear Blush Butter Balm: using a brush to gently buff it into cheeks, then tapping the same shade onto lips for a monochromatic moment. The vibe? Glowy, natural and totally wearable.
As Shelby put it perfectly, “this is the kind of blush that makes you look instantly refreshed—like you just got back from a weekend in the sun. It’s effortless to apply with fingers, blends in seconds and gives the skin that healthy, lit-from-within finish. I love pairing it with a touch of Lip Butter Balm for a monochromatic, pulled-together look.”
Prep, Even, Butter
For Shelby, great makeup starts with hydrated skin. Before applying any color, she used a few of our Summer Fridays favorites to prep the skin and create a healthy, radiant base.
Here’s the full routine she shared during class:
- Jet Lag™ Eye Patches – to refresh and de-puff
- Jet Lag™ Skin Soothing Hydration Mist – to hydrate and soothe skin
- Jet Lag™ Deep Hydration Serum – to lock in lightweight moisture
- Rich Cushion Cream – for a smooth, plumped finish
- Sheer Skin Tint – for breathable, even coverage
- Blush Butter Balm (applied with The Blush Brush) – on cheeks + lips for natural color
- Lip Butter Balm – to finish with dewy shine
The result? A glowy, skin-enhancing look that feels good and looks even better.
Jet Lag™ Eye Patches
Six pairs of eye patches for hydrated undereyes
Jet Lag™ Skin Soothing Hydration Mist
Ultra-fine mist to refresh, hydrate and soothe skin
See You Next Time!
We loved welcoming customers, creators and friends to experience the launch together, swatch new shades, ask questions, and learn directly from the artist herself.
There were blush touch-ups, skincare tips and plenty of photo moments—but most of all, there was connection.
Blush Butter Balm was formulated to make your routine feel easy, effortless and glowier than ever. If you need a little help getting started, think of Shelby’s routine as your everyday cheat sheet.
We can’t wait to see how your skin feels in Blush Butter Balm. Make sure to tag @summerfridays and @shelbysmithmakeup with your looks. See you in class again soon!
Shop The Routine
Ultra-rich cream to hydrate, plump and help support skin's barrier
