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Two Essentials.
One Dewy Routine.

Introducing Pink Dew™ Gel Cleanser + Our Newly Improved Cloud Dew® Gel Cream Moisturizer

Effortless skincare with dewy results. Say hello to the two-step ritual designed to refresh and replenish your skin—all day, every day. Meet Pink Dew™ Gel Cleanser, our new pH-balanced daily cleanser, and the newly improved Cloud Dew® Gel Cream Moisturizer, now with enhanced hydration and travel-friendly packaging for seamless, on-the-go moments wherever you are.

Created to pair perfectly together, these hydrating essentials deliver the clean, fresh feeling you love and the dewy, hydrated skin you’ve been craving.

The Two-Step Routine You’ve Been Waiting For

Inspired by soft pink mornings, fresh towels and skin that looks naturally radiant, our newest routine is formulated for every skin type—especially those who want hydration without heaviness or clogged pores.

Your skin will feel:

  • Fresh, clean and never tight
  • Hydrated with long-lasting moisture
  • Soft, smooth and cushiony
  • Dewy from the very first application

Let’s take a closer look at each step.

Pink Dew™ Gel Cleanser

Pink Dew Gel Cleanser

Add to Bag$15-$28
Cloud Dew® Gel Cream Moisturizer

Cloud Dew® Gel Cream Moisturizer

Add to Bag$16-$38
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Step 1: Cleanse With Pink Dew™ Gel Cleanser

A good morning starts with a gentle cleanse—and Pink Dew™ Gel Cleanser was created precisely for that moment. This lightweight, non-drying foaming gel lifts away impurities without stripping your skin barrier, so your skin feels refreshed but never tight.

Why You’ll Love It

  • Gentle Coconut-Based Surfactants remove oil and impurities while keeping your moisture barrier intact
  • Coconut Water + Cherry Extract deliver hydrating, antioxidant-rich comfort for healthy-looking skin
  • B Vitamin Complex helps support overall skin health and a smoother, softer finish

In a consumer study, after just 10 minutes:

  • 96% agreed their skin felt clean without feeling tight.*
  • 96% agreed their skin felt softer and smoother.*
  • 96% agreed their skin felt soothed.*
  • 93% agreed their skin felt hydrated and refreshed.* 

*Within a consumer perception study of 33 participants (ages 18-55).

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Step 2: Moisturize With Cloud Dew® Gel Cream Moisturizer (Now Better Than Ever)

Our award-winning moisturizer is back—refreshed, reimagined and better suited for your everyday hydration. Cloud Dew now features a more nourishing formula, updated ingredients and new travel-friendly packaging, while still giving your skin that signature dewy bounce.

What’s New and Improved

  • The same beloved lightweight gel-cream texture—now with added hydration
  • An updated formula that received the National Eczema Association Seal of Acceptance™
  • A soft, flip-cap tube made with 30% PCR material for easy use at home or on the go
  • Better value, same amount of product

Why It Works So Well

  • Hyaluronic Acid Complex with three molecular weights delivers deep, multi-level hydration
  • Coconut Water + Cherry Extract replenish moisture and boost natural radiance
  • Glycerin locks in hydration and helps support a healthy skin barrier

In clinical and consumer studies:

  • 100% showed significant measured improvement in skin hydration.*
  • 96% agreed their skin felt soft and nourished.**
  • 90% agreed their skin appeared luminous, radiant and plump.**

*Within an independent clinical study of 35 participants (ages 18-50).
**Within a consumer perception study of 35 participants (ages 18-50), after one week.

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How to Use the Dewy Duo: Your New Everyday Routine

Whether you prefer quick, minimal routines or love to layer your skincare, this two-step system fits seamlessly into your day.

AM Routine

  1. Cleanse with Pink Dew™ Gel Cleanser
  2. Hydrate with Cloud Dew® Gel Cream Moisturizer
  3. Follow with SPF to protect your skin (Explore ShadeDrops SPF 30 Mineral Sunscreen)

PM Routine

  1. Cleanse again with Pink Dew™ Gel Cleanser to remove makeup
  2. Moisturize with Cloud Dew® Gel Cream Moisturizer for overnight hydration
  3. Add your favorite flavor of Lip Butter Balm to wake up with nourished lips

You can also pair this duo with your favorite Summer Fridays essentials—like Jet Lag™ Deep Hydration Serum, Gentle Reset™ Daily Exfoliating Pads or Lip Butter Balm.

The Pink Essentials

The Pink Essentials

Daily duo for hydrated skin and lips

Dewy Travel Trio

Dewy Travel Trio

On-the-go essentials and an exclusive pouch

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Perfect for All Skin Types

Whether your skin is dry, oily, combination, or sensitive, this duo was designed to make your complexion feel balanced and nourished.

  • Oily or combination skin? Cloud Dew delivers lightweight hydration that won’t clog pores.
  • Dry or dehydrated skin? Layer Cloud Dew under a richer cream at night for extra comfort.
  • Sensitive skin? Both formulas prioritize gentle, barrier-supportive ingredients.

This is the kind of routine you’ll actually look forward to—simple, sensorial and full of skin-loving benefits.

Your Skin, But Dewier

Between soft pink textures, hydrating ingredients and gently effective results, the Dewy Morning Duo will quickly become your new favorite routine. 

Refresh. Replenish. Repeat. Your dewiest skin starts here.

Dewy Morning Duo

Dewy Morning Duo

The two-step routine to soft, dewy skin

Shop The Routine

NEW
Pink Dew™ Gel Cleanser
Pink Dew™ Gel Cleanser

Gentle, non-drying foaming gel cleanser

Add to Bag$15-$28
NATIONAL ECZEMA ASSOCIATION
Cloud Dew® Gel Cream Moisturizer
Cloud Dew® Gel Cream Moisturizer

Lightweight gel cream with new travel-friendly packaging

Add to Bag$16-$38
Dewy Morning Duo
Dewy Morning Duo

The two-step routine to soft, dewy skin

ALLURE BEST OF BEAUTY AWARD 2024
Lip Butter Balm Pink Sugar
Lip Butter Balm Pink Sugar

Pink Sugar

Sheer pink lip balm with a hint of pink sugar flavor

Add to Bag$24
AWARD WINNER
Gentle Reset™ Daily Exfoliating Pads
Gentle Reset™ Daily Exfoliating Pads

Gentle exfoliation for smoother, brighter skin

NATIONAL ECZEMA ASSOCIATION
Allure Best of Beauty Award Winner 2025
Jet Lag Mask
Jet Lag Mask

Multitasking moisturizer + mask for deep hydration

Add to Bag$26-$49
NATIONAL ECZEMA ASSOCIATION
Jet Lag™ Deep Hydration Serum
Jet Lag™ Deep Hydration Serum

Lightweight serum formulated to hydrate and soothe skin

NATIONAL ECZEMA ASSOCIATION
Jet Lag™ Skin Soothing Hydration Mist
Jet Lag™ Skin Soothing Hydration Mist

Ultra-fine mist to refresh, hydrate and soothe skin