New Arrivals
Strawberry Soft Serve
Sheer baby pink lip balm with a hint of strawberry soft serve flavor
Toasted Marshmallow
Sheer lip balm with golden shimmer and a hint of toasted marshmallow flavor
Our new arrivals collection features our latest skincare and hybrid-makeup essentials, from new Lip Butter Balm flavors, expanded Dream Lip Oil shades and new additions to our iconic Jet Lag Collection and dewy skin essentials. Every new product carries the same commitment to vegan, cruelty-free, non-comedogenic formulas that are effective without being harsh, and suitable for all skin types including sensitive skin. Every new launch is created with our community in mind and informed by a dedication to effortless, everyday routines.
For travel-ready versions of new favorites, explore travel size minis, or find curated gift sets in the limited-edition sets collection. Read our latest ingredient deep dives and application guides on the blog, and explore the lip collection to create your signature lip combo.
