Our Story
On the coast of Southern California,
known for its perfect weather, ease of living and natural beauty, two friends with a common obsession for skincare and makeup (and over 20 years of collective experience in the industry) set off to reimagine what their daily routines could look and feel like.
Lauren as a busy mother, and Marianna with her jet-set schedule, identified a need for beauty that did more without overdoing it.
Their first product, Jet Lag Mask, embodied efficacy and simplicity.

It was versatile.
It was clean.
It was multi-purpose.
It sold out instantly.
That philosophy still guides Summer Fridays today. We create effortless skincare, hybrid makeup, fragrance and body care that feel easy to use and beautiful to live with—thoughtfully formulated to deliver visible results while remaining gentle enough for everyday routines.
Fewer steps. Better products. More reasons to look forward to your routine.
So every day feels like a Summer Friday.
Summer Fridays is a beauty brand inspired by the feeling of summer—warm, effortless, optimistic and always within reach.
We create easy to use skincare, hybrid makeup, fragrance and body care that bring ease and a little escape to your everyday routine.
From craveable textures and sensorial formulas to products that deliver visible results, everything we create is intuitive, designed for on the go, effective and made to be reached for again and again.
Because we believe your beauty routine should be more than something you do, it should be something you look forward to.
Our Values
Sensorial & Intuitive
Craveable. Intuitive. Made to be used.
Our products feel as good as they perform with sensorial textures, intentional experiences and intuitive formats that make beauty feel effortless. Everything is designed to be easy, effortless and on the go. Products that you continue to look forward to using.
That Summer Fridays Feeling
Warm. Effortless. Connected.
We create more than products, we create a feeling. The feel-good ease, warmth and optimism of the perfect summer day, brought into everyday life.
Every brand touchpoint is designed to make people feel good, feel seen and feel connected to the world of Summer Fridays. We make moments people want to be part of and return to, building an emotional connection that extends beyond the products themselves.
Effortlessly Effective
Easy. Everyday. Essentials.
We develop gentle, effective formulas that deliver visible results without complicating your day.
Our products have a clear purpose and an intuitive place in your routine—making it easy to understand what to use, how to use it and why it works.
