INGREDIENTS

Lip Butter Balm: New Shades + Ingredient Deep Dive

By now, you’ve hopefully had the chance to try our best-selling Lip Butter Balm, an award-winning lip care product that nourishes your lips like a mask, feels like a balm and has the silky finish of a gloss. Formulated with vegan butters and waxes, it’s the perfect addition to your everyday skincare routine, whether you’re at home or reapplying on the go.

Our original formula of Lip Butter Balm was a sheer clear, and since then, we’ve created a collection of eight shades: Vanilla, Vanilla Beige, Brown Sugar, Iced Coffee, Pink Sugar, Pink Guava, Sweet Mint, Cherry, and Poppy. We’ve also offered a few limited-edition flavors along the way, like Birthday Cake, Hot Cocoa and Toasted Marshmallow. We’re so excited to introduce our sweetest Lip Butter Balm yet—Strawberry Soft Serve. It feels like a taste of summer in every swipe. Take a look at the full lineup of flavors below:

• Vanilla – sheer clear with a hint of vanilla flavor
• Vanilla Beige - sheer beige with a touch of vanilla flavor
• Brown Sugar - sheer rosy brown with a hint of brown sugar flavor
• Iced Coffee – sheer cocoa with a touch of iced coffee flavor
• Pink Sugar - sheer pink with a hint of buttercream and sweet sugar flavor
• Sweet Mint – sheer clear with a touch of sweet mint flavor
• Poppy - sheer coral with a hint of citrus flavor
• Cherry - sheer red color with a touch of cherry flavor
• Pink Guava - sheer bright pink with a hint of sweet guava flavor
• Strawberry Soft Serve - sheer baby pink with a hint of strawberry soft serve flavor

And here’s a quick reminder of the ingredients that make Lip Butter Balm so deliciously nourishing:

Shea and Murumuru Seed Butters: These vegan butters are intensely hydrating so that the balm functions both for daily wear and as an overnight mask. They work to soothe, heal, and condition dry lips so you can say goodbye to chapped and flaky lips.

Vegan Waxes: These are the ingredients you can thank for the glossy, shiny finish that leaves your lips feeling soothed but never greasy. The texture is ultra-light so that it can layer well over your favorite makeup, but it still delivers on hydration and nourishment.

Lip Butter Balm is an integral part of your routine, from your at-home skincare regimen, to the finishing touch on top of a perfect makeup look. Wear any of the shades on their own for a slight tint or on top of your lip liner or lipstick for a gorgeous shine. Make sure you pick up a few so you’re never without your favorite dose of sweet hydration.